Brand loyalty

It 's always a challenge to consumers to remain loyal to a particular brand. Unlike the good old days when brand loyalty was a given, times have changed. As a society, we no longer feel obligated to stay with a particular company or product.

More often than not, consumers reach for the "best offer". If this is in the form of good shopping, shopping refund, or simply looking for the lowest price on the shelf, the consumer is not as if they were more loyal to a few years ago.

I grew up with Crest, Cheerios and Tide points being in my house. Now change the brand much more easily. I am not likely to remain loyal to one brand unless they reward me for my commitment to them, for example, frequent flyer miles, with small cars you can buy for your kids to Chevron, or with a ball Unocal 76 to swing from car antennas. The acquisition of consumer loyalty is the reason for the tobacco industry spends over $ 600 million up for grabs with the logos of tobacco paraphernalia. We constantly see companies put their logos on coffee mugs, shirts, pens and mouse pads, to name just a few promotional items. Although it may not be paid for these items, holding them creates loyalty to the product advertised on them.

Branding yourself takes time, commitment, consistency and money. Once a brand is established, the value of the creation of far more than all the energy put into sculpting the previous brand.

Persuasion is the missing puzzle piece that will crack the code to dramatically increase income, improve your relationships, and help you get what you want, whenever you want, and win friends for life. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence and motivate others .......