What is SEO?

When we talk about SEO, we are talking about the intent or the task of adjusting the information of the pages you want to appear at the top between the results of searches. Comes from the English Search Engine Optimization, ie search engine optimization.

It is also understood by this expression techniques for developing web sites to improve the position between the SERP (search engine results pages). We also refer to SEO to define people who do this kind of work.

Technically what positions are the URLs of the pages. The site achieve high rankings as a result of this.

SEO techniques can be excessive and affect natural results in the major search engines, so if you breach the terms and conditions of use thereof may be regarded as a form of SPAM, spamdexing, causing the opposite effect.

The work is broad, since the position involves programming code, design and the content.

Natural or organic positioning of a website is the development of a set of activities to improve the location of it in the search results of major search engines like Google web. This process includes the content and structure optimization, strategic links, indexing of web directories, interaction in the major social networks, defining appropriate keywords or keywords, etc ....

Reaching the top position through the natural or organic may take 3 to 12 months depending on the age of the site, the work done, updates the contents of the site etc.. The process is slow, but it is a sustainable way of positioning a website.

Sponsored positioning is when you pay a place in the results of search engines. The process includes opening an account in the search either Google or Yahoo, creating ads and payment. Although it looks simple enough, there are many factors to consider and determine the success or failure of the campaign.

Sponsored positioning is just one strategy to position our site quickly, but one must not only site ranking well in search engines but must stay positioned. For this reason it is important to carry out tasks referred to a natural position.