Thursday, August 30, 2012
Anyone need me to define Marketing Online?
Let me define online marketing for those who are not 'know' as they say.
We all know that companies have many options for communicating with potential customers. Also we are well aware that the Internet has become the primary means to reach potential customers all over the world for a fraction of what it costs compared to television or radio.
Properly defined, refers to the online marketing strategies that are used to market a product or service online, marketing strategies that include things like search engine optimization and observations of the search engines (which are a nightmare in itself tion), great copywriting, web site design, online promotions, linking ... etc., etc., etc.
Oh, e-mail marketing. How could I forget that.
It 'a lot of stuff, really.
I discovered that to really define online marketing, you must immerse yourself in a foreign world of words. A world in which the letters SEO can be a noun a verb and anything else on that particular day.
Strangely, while that is a loose definition of online marketing to define marketing online tomorrow or next Thursday could lead to a number of other parameters.
But this is what makes us live and do business online so exciting. And that is why many of us become addicted to it. (You know who you are ... check e-mail accounts and Adwords at 3:00 am.)
I love doing online marketing, because it will never be something that I never MASTER. That day will not happen. And for me, means there is always learning to be had.
Now, if you find that you need me to define online marketing for tomorrow, well, you just might have to read an article completely different .......
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