Career in Fashion Marketing and Merchandising

It 's very important for any designer product to intrigue customers. Must satisfy the fantasies and not just a basic need. Today, consumers are more interested in projecting a particular image that will make them feel young and sophisticated - and this is what the fashion marketing benefit. Fashion marketing to create a fantasy for selling those products to customers, through visual marketing campaigns, advertising experts, or simply taking ideas from clothing designers, which they feel will be very popular among customers.

Another important responsibility of fashion marketers and merchandisers is to move trendy clothing into stores when those items are in fashion. Do not do this can result in a loss for the designer. A good marketing and fashion merchandiser can also create trends by promoting a certain point, when is the right time. To do this, they need to have a correct understanding of social trends and consumer psychology.

Careers

Fashion merchandising and marketing is composed of several works. Fashion marketing are responsible for increasing customer interest in fashion trends, and a fashion merchandiser works to present the apparel in stores. People who are in this profession can also work in retail and wholesale as well. Some may work as merchandise managers, buyers or purchasing agents, manufacturing or wholesaling for the sale or purchase of accessories and clothing brands. Still others choose to work as fashion coordinators, who are creating a special look in retail stores, designing a fashion house or magazine, or visual merchandisers, who design store displays to attract customers. After getting a degree in fashion marketing and merchandising you can also become the manager of a retail store or start a boutique where you can serve a certain clientele and promote your style. You can also become a fashion forecaster or fashion consultant.

For a career in fashion merchandising you need to have a certificate issued by a post-secondary good design that offers a degree in business administration. Fashion merchandisers must have knowledge of talent, style and marketing for success. As a fashion merchandiser, you can start a management trainee at small sores and go up from assistant buyer to head buyer or assistant store manager to store manager. You can switch to larger and more prestigious firms with experience where you can eventually even become a manager .......